London Panoramic Photographer


Also known as the place I write words.

Here are virtual tours shot with Avenue Imperial for Karen Millen

The tour is ecommerce so users can buy anything they like, we also built the only snapshot plugin that work on mobile and tablet.

This tour has now expired and is offline.

Gear up for this great interactive tour that combines traditional video and 360 video shot for the RAF with WCRS and director Kit Harrington.

To take the interactive experience please click here Operation X

In conjunction with Avenue Imperial it was great to shoot 360 panoramas at Milan fashion week to launch the new Jimmy Choo collection.

The tour is ecommerce so users can buy anything they like, we also built the only snapshot plugin that work on mobile and tablet.

We were delighted to be asked by Tag Worldwide to produce 360 panoramas of Tower Bridge and City hall for their new campaign to launch the new Jaguar F-Type Coupe.

The content was used to produce realistic backplate for an excellent car interior made by Will Pearson @

I was delighted to join Jeffrey Martin and Holger Schulze to be part of the 360 Cities team encharged with creating a new world record 360 degree panorama shot from the BT tower. The shoot was our biggest yet with alot of organizing and preparation. Extra equipment was kindly made available from our sponsors at Canon, Dr Clauss, and Fujitsu.

3 Days were spent up the tower in winds up to 35 mph, capturing all the shots we required to make this momentous panorama.

To overcome the fast changing light conditions 4 Canon EOS 7D cameras were used. On each we mounted a 400 mm Canon f/2.8L IS II USM lens, plus a Canon x2 Extender EF III teleconverter. This made a 1200mm zoom ! So narrow was the field of view that the robots were programmed to just move 0.1 degree.

Photo by: Anthony Upton

Each camera was set up on a corner of the tower, and were programmed on the Clauss pano heads to shoot 12,000 images in sequential rows and columns. The video below shows how awesomely fast the autofocus and shooting was.

After 3 days of shooting on 120 gig CF cards, transferring and saving data using 8 latptops and external drives, we had enough images to create for 360 x 180 degree mega panorama.

The panorama was released on the BT website a few weeks ago and was featured in all the major newpapers, blogs, and even TV.

Check below for links to coverage and a few bonus videos and images that have not been seen anywhere else.



320-Gigapixel London Panorama Breaks Record for Largest Panoramic Photo


World Record Panorama featured on BBC, ‘The One Show’

The World record panorama featured on the one show tonight with a great interview at the end with Jeffrey Martin about the post production 🙂

Here is behind scenes coverage of the London 320 Gigapixel BT Tower shoot.

Courtesy of BBC ‘Click online’